A Pretty Girl Matter

A Pretty Girl Matter is a permanent makeup studio in Raleigh owned by Victoria Escobar, a military veteran and member of Alpha Kappa Alpha Sorority, Inc. Her site lists training with The Collective, Beauty Slesh, Beauty Angels and Plush Beauty Academy. It also names these credentials: Certified Permanent makeup Artist, Microblading Specialist Certification, Advanced Color Theory Training, Bloodborne Pathogen Certified, and CPR & First Aid Certified. Services include microblading, ombré brows, combo brows, lip blushing, permanent eyeliner and tiny tattoos.

New clients start by calling to set up a consultation, where their goals and features are reviewed. At the procedure, a numbing anaesthetic is applied, brows are mapped to the client's facial proportions, and the pigment is chosen with hair color and skin tone in mind. The studio says most clients feel pressure but little or no pain. The first appointment usually takes two to three hours, and a touch-up session follows four to six weeks later. A deposit is needed to hold each booking, and cancelling or rescheduling requires at least 48 hours' notice by phone or email.