Lure Permanent Cosmetics

Lure Permanent Cosmetics, also called Lure Studio, is a cosmetic tattoo studio in Mesa, Arizona, run by artist Brooke Mills. Services include microblading, nano brows, powder brows, lip blush, permanent eyeliner, areola restoration and other restorative tattooing, plus lightening and removal of older pigment. The studio also offers hands-on training for people starting out as PMU artists. Brooke moved into permanent makeup after years in the dental field. She studied at the Skin and Permanent Makeup Institute and ran her first studio in Kailua, Hawaii, before moving back to Arizona. She describes her focus as hyper-realism, with designs made for each client's features.

Most procedures take at least two visits, and the follow-up can be booked no sooner than six to eight weeks after the first. Clients who want to correct earlier brow tattooing must send a photo before booking, and the site says a consultation is required for areas that were tattooed before. A topical numbing gel is used, and the studio says most clients rate their discomfort between 0 and 3 out of 10. Clients must be at least 18, and appointments can be booked online with a card on file.