Soft and Natural Aesthetics

Soft and Natural Aesthetics is a cosmetic tattooing practice led by owner and founder Ashley Lougheed, who has spent more than 15 years in the field. She now works mainly in Denver, at a Cherry Creek studio, and also has a location in Soho, New York. Her site lists her as a board certified physician assistant, and she holds a medical aesthetician license in both Colorado and New York. Services cover brows, eyeliner, lip blush, freckles, beauty marks, scar camouflage, and areola/nipple reconstruction. The studio states that Ashley does not do microblading. She uses either a hand tool technique called Softap or a PMU machine, with permanent makeup pigment instead of tattoo ink.

Before the procedure, clients try on several shades and the shape is drawn on so they can approve it. Two types of numbing cream are applied. According to the site, a touch up follows one to two months after the first session, and most people choose to refresh their color every few years. A deposit is needed to reserve a time, and the New York location sees clients by appointment only.